Guest Article by Amy Collett, bizwell.org
Running an ecommerce store is an enticing business venture for people in their 20s and 30s. Thanks to their solid grasp of technology and familiarity with popular social media platforms, young entrepreneurs are well-qualified to run a business online. The best part? You don’t need to know anything about ecommerce to get started! You’ll find countless resources online that can help you navigate the startup process and grow your business into a thriving ecommerce brand! Here are a few resources to point you in the right direction.
Choosing a Product
The products you choose to sell can make or break your business. Think carefully about your product idea and make sure it’s something that your customers really want!
● Start by identifying a customer pain point and then coming up with a product that will solve this problem for people.
● Consider basing your product idea around a hobby. People are more likely to spend money on products that align with their passions.
● You could even choose a product based on your own interests.
● If you have experience in a particular industry, such as graphic design or development, consider launching a business selling digital assets.
● Once you’ve chosen a product, use a product roadmap template to determine strategies and establish goals and deadlines.
Establishing Your Business
Once you have an idea for a product, you can find a suitable workspace, register your business, and get a website set up.
● Come up with a catchy name for your business and register your domain.
● Build an ecommerce website. Ecommerce platforms make this easy and affordable!
● Create a clean and attractive logo as the foundation for your branding.
● Set up your app and website to accept payments and use a bank account balance API to ensure your customers have the funds available to pay for your products.
● Instead of leasing office space, visit The Back Office Studio for affordable coworking spaces and a supportive environment for creativity and growth.
Landing Your First Customers
It can take some time to make your first ecommerce sale. Use a variety of marketing strategies to draw customers to your website so you can start bringing in some income.
● Work with social media influencers to promote your products.
● Produce valuable and entertaining content to attract customers to your business.
● Sponsor a live event, either in person or virtual, to spread the word.
● Look for other retailers who may want to buy your products at wholesale prices.
Launching an ecommerce business is typically a low-cost and low-risk way to enter the world of entrepreneurship. And you don’t have to quit your day job to get started. Build up your ecommerce business on the side and it might just become your full-time career one day!